Svetlana Fedina was born in Moscow in 1986 and has since wandered wherever her curiosity has taken her. Growing up nearing the end of the Soviet era, she started drawing her dreams to escape the Soviet soberness surrounding her. Rare glimpses of the outside world sparked a growing fascination for the unknown and an endless curiosity for anything beyond what meets the eye. Svetlana has always been interested in art, architecture and philosophy, but started her career in Moscow’s advertising industry. She moved to England in 2007 to study at University in Oxford. After graduating, she moved to London which gave her a new inspiring impulse. This is when she started styling fashion and still life photography. Living on the corner of Vyner Street, she always kept art close at heart. In 2014, she decided to move to Amsterdam. This is where she found her purpose: fashion design for causes she cares about. This is why she donates 10% of the profits generated by sales to the animal shelters in Moscow and Amsterdam.
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